The Signature Brand Strategy That Makes You Impossible to Ignore with Kristin Lawton

Have feedback? Text us! Watch this episode on YouTube You know that feeling when someone loves your brand, follows you everywhere, and still can't tell you what you actually do? That's a signature brand strategy problem, and Kristin Lawton spent six years as "the cocktail girl who does marketing" before she figured out how to fix it. Here's what we chat about in today's episode: The three pillars of a signature brand strategy, and which one you're probably neglecting right nowKristin's thr...