The Question Smart Marketers Are Asking Before They Build Their 2027 Marketing Budget

🎧 In this episode of the Trivera Deep Dive, Chip and Nova tackle one of the biggest mistakes marketers can make while building their 2027 budgets: starting with last year’s spreadsheet instead of this year’s customer journey. They explore how AI is reshaping discovery, search, websites, content, attribution, and paid media—and why simply adding an “AI” line item misses the bigger shift. You’ll learn: ✅ Why AI shouldn’t be treated as a separate marketing budget line item ✅ How AI-assisted disc...