Is Your Marketing Strategy Building your Brand…or Just Buying Customers?

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore the critical difference between generating leads and building lasting brand equity. Paid marketing can make the phone ring today, but if everything stops the moment you stop spending, what have you actually built? They unpack how integrated digital marketing creates assets your company owns—and why those assets matter even more as AI transforms how customers discover brands. You'll learn: ✅ Why profitable lead generation can st...