#323 - Kept Off the Mower, Became a Trimmer Artist: Building a 70-Lawn Business on Word of Mouth | Mark Woodruff

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Salt prices went from $90 to $375 a ton last winter, and Michigan lawn and snow pro Mark Woodruff is bracing for another tough season. Mark joins Evan and Uncle Greg to share how he walked away from a landscaping job during the first snowstorm of 2017. He built that into a business of nearly 70 weekly lawns and 30+ snow accounts, almost entirely through word of mouth.

We cover:

Salt clauses in snow contracts and pre-buying salt

Zero-tolerance commercial accounts

Getting started on Lawn Guru and building route density

Why he runs Ferris stand-ons and will never sit down again

His “crown everything” trimming technique