315 – Stop Losing Deals: How to Make Your Software Visible to AI Agents

Will AI buy your software next?

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/

In this discussion, Vinod Nair and Michael Levy explore how product-led growth (PLG) and agentic AI are fundamentally reshaping the AWS Marketplace. They detail why relying on traditional sales-led motions is becoming obsolete as AI agents increasingly take over software discovery and procurement. The conversation provides actionable insights on auditing API strategies, adopting outcome-based commercial models, and removing setup friction to capture the growing wave of machine-driven B2B buying.

https://youtu.be/enLOuppFYq0?si=A1uPSJ9ioXO7zbTS

Key Takeaways

Product-led growth (PLG) allows users to discover, try, and buy solutions without relying on direct sales interactions.

A successful free trial must deliver immediate value rather than forcing customers to spend time on complex setup processes.

AI agents prioritize technical availability, structured metadata, and API access over traditional brand identity during procurement.

The Marketplace MCP server acts as an official connector for Claude, driving a significant increase in AI-based search and evaluation traffic.

Sellers looking to monetize agentic AI should transition their commercial models toward usage and outcome-based billing.

Over 90% of surveyed global sellers are expected to transition to product-led growth within the next three years.

If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.