The subtle art of persuasion: how leaders get buy-in

Jon and Kory discuss why persuasion is one of the most important, and overlooked, skills in leadership.

Getting an idea approved is rarely about delivering the perfect argument in a meeting. It starts earlier: asking better questions, listening closely, understanding what different people need, and finding the stories that make an idea feel relevant rather than imposed.

They explore the role of verbal and non-verbal communication, why the meeting is never really just the meeting, and how to build support before a decision is formally on the table. Kory also shares practical lessons from winning over her own board, persuading an organisation to take risks, and turning advocates into people who will sell the idea when you are not in the room.

A practical episode for leaders who need to influence without forcing, build alignment without endless consensus, and give their best ideas a genuine chance of happening.

Links

The Storyteller's Secret BookTimestamps

00:00 - Start

00:56 - Is persuasion one of the secrets to being a successful leader?

02:24 - The importance of asking questions

05:00 - The art of listening

08:09 - Verbal and non verbal communication

10:49 - The power of communicating through stories