Ep 110:Stop ‘hiding’ on social media

<p><strong>How can neurodivergent business owners grow sustainably </strong><em><strong>without</strong></em><strong> selling their soul to social media?  </strong></p><p>Calling all introverts and folks who are fed up of faking it! If you’re exhausted by social media “shoulds”, sick of bro-marketing BS, and craving a more authentic, capacity-conscious way to market your business, this episode will feel like the most delicious permission slip to stop ‘hiding’ on socials (where you’re not getting the actual results you want!) and do marketing differently. Phew!</p><p>In this episode, I am joined by Polly Pollock – marketing coach for ADHD and neurodivergent business owners, host of the <em>Neurorepreneur Rising</em> podcast, author, and creator of the Neuro Friendly Sales Accelerator. Polly specialises in social media–optional marketing, where leading with your strengths and ethics helps you build real human relationships, rather than feeling like you’re at the mercy of ever-changing trends and tactics. She also wins the prize for Best Podcast Guest Pitch Ever - listen to the ep to find out why. </p><p>We dive into:</p><p>🧭 Challenging Conventional Marketing - Why 2026 marketing feels rigid and performative, and how Polly helps her clients build strategies around their <em>actual</em> strengths and energy.</p><p>📵 Social Media–Optional Business - How we got stuck in a world where “all we’ve ever known is social media” – and why Polly now teaches social media–optional marketing as standard (I freakin LOVE this concept!)</p><p>🤝 Trust, Ethics &amp; Human Connection- Seeing your DMs as “doing business by the coffee machine”, how to use platforms as <em>social networks</em> again, and why many neurodivergent folks get the ick about using attention-hacking tactics. As she says herself, so wisely: <em><strong>“Business is about relationships. Business is about trust. That’s what creates sales for you.”</strong></em></p><p>📨 Capacity-Conscious Marketing &amp; Email - Replacing the daily posting grind with sustainable visibility, email as your creative home, and making marketing fit your life, not the other way round.</p><p>🎙️ Off-Social Visibility Strategies - Using opportunities such as Podcast guesting and guest teaching in communities as deeper, higher-trust “ponds” where your full expertise has the airtime it deserves.</p><p>💪 Confidence, Evidence &amp; Being ‘Hot Shit’ - Why evidence builds confidence more than affirmations, using “smile files”, and how