Ep 111 - How to navigate the revenue rollercoaster

<p>SEASON 6 IN DA HOUSE!!! In this brand new episode, I’m asking the question on everyone’s lips right now: <strong>How can you smooth out the freelance revenue rollercoaster and earn full-time income in part-time hours—without burning out?</strong> If you’re a neurodivergent business owner / freelancer / entrepreneur looking for a refreshing slap in the face from something OTHER THAN hustle ’n’ grind culture, this one’s for YOU.</p><p><br></p><p>Oh hey. I’m ya host, <strong>Siobhan Fox</strong>, ADHD business coach and marketing strategist. In this solo episode, I share how I’ve built my own sustainable business based on a 24‑hour week, whilst navigating an AuDHD brain, parenthood, perimenopause and burnout, by designing my work to serve <em>me</em> and my life first. We dive into:</p><p><br></p><p>💡 <em>Why the freelance rollercoaster exists</em> – I unpack the myth of perfectly consistent £10–15k months and ask,“What is it that you really want from your business?”<br></p><p>🌧 <em>Burnout, perimenopause &amp; capacity</em> – How hitting rock bottom forced me to focus only on what served me, my family, and my clients.</p><p><br></p><p>📈 <em>Finding your income pattern</em> – How I analysed four years of finances, spotted peak and trough months, and started planning <em>with</em> those patterns instead of against them.</p><p><br></p><p>🎯 <em>Marketing that fits your brain</em> – Why I lean into writing, podcasting and email, and let social media hang off the back of content I actually enjoy creating.</p><p><br></p><p>🔁 <em>Smoothing vs. rolling with the ups and downs</em> – The offers, recurring revenue, and timing strategies I use to either top up troughs or intentionally ride them out.</p><p><br></p><p>⏰ <em>Full-time income on 24 hours a week</em> – I explain why your quoted “hourly rate” isn’t real once you add in things like time off, admin and marketing:“If you actually want to earn £35 an hour, you probably need to charge more like £70.”<br></p><p>🌱 <em>Treating your business like a garden</em> – How I think about planting seeds ahead of low-energy seasons and constantly check in: “Does this actually work for me?”</p><p><br>If you’re exhausted by one-size-fits-all business advice, this episode will help you rethink your income, time and marketing so your business finally serves <em>you</em>—not the other way around.</p><p><br></p><p><strong>Further resources &amp; links</strong></p><ul><li><strong>Real Hourly Rate Calculator (£15)</strong> – T