Ep. 370 YOUR UNFORGETTABLE CAREER WITH BETTY GARRETT

What has become most important to meeting planners  in the 2020s? What do speakers need to be successful? How can a speaker's bureau help?

After 31 years as the founder and CEO of Garrett Speakers International (GSI), Executive Coach Betty Garrett joins Mark and Darren for a frank discussion about working with a bureau, what works in today's speaking business…and what doesn't. Applying her insights will put you on the path to being unforgettable.

SNIPPETS:

• Be trustworthy

• Invest time in building a relationship with a bureau

• Big egos are a red flag

• Bureaus don't sell speakers; they sell solutions and reduced risk

• Speakers need FIVE ELEMENTS to be perceived as a thought leader

• Identify a bureau's strengths and weaknesses before working with them

• 85% of planners look for THE FOUR R's

• Speakers need measurement tools to prove impact & justify their existence

• Have bureau-ready materials