How to Become Known for Your Expertise | Dr. Jacob Santhouse’s Dyslexia Platform

<p>What changes when you stop talking about everything you know and focus on the expertise people need from you?For Dyslexia Awareness Month, I sit down with Dr. Jacob Santhouse, a licensed clinical professional counselor, dyslexia coach, and author who has dyslexia himself. He shares how focusing his content on dyslexia helped him build an audience, fill his practice, and attract a book opportunity.We talk about his new book, Dyslexia Explained, and Our Typo Life, the podcast he hosts with his wife, Kathy, exploring dyslexia, parenting, relationships, and everyday life.This conversation is personal for me, too. After my daughter’s dyslexia diagnosis, I began asking questions about my own experiences. Jacob’s content became one of the resources I turned to.If you’re an expert, author, or aspiring podcaster, you’ll hear practical lessons on finding your focus, creating consistently, and making your knowledge useful to the people looking for answers.In this episode:• Why narrowing your focus can strengthen your business• How to create videos that fit your actual life• Why his growth was years in the making• How sharing his expertise led to a publisher reaching out• What experts can offer online and why individual support still mattersI’m Jamie Maglietta, a media strategist and 20-year TV news veteran. Think Like a Producer: From Unknown to Known helps you sharpen your message, use the news, and become known for your expertise.Link to JacobInstagram: https://www.instagram.com/drjacobsanthouse/?hl=enHis book: https://amzn.to/4AMi5aBYouTube: https://www.youtube.com/@UCZfuhKZ4MhAaIHYSIzRZ3xg Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadySubscribe for more expert conversations and news you can use.</p>