UP570 Spin Class: Here We Go! Premier League Transfer Window Special

Spin Class is our regular series with experts in sports communications, PR and reputation management. Football's transfer window is one of the definitive sports business stories. Its cast of characters include players, agents, managers, club owners and a small number of journalists cum influencers with massive social media followings and the power to impact the market via insider intel and gossip. At the centre of all this is the clubs' PR teams seeking to control the narrative.&n...