Karla Uribe, Intuit’s Director of Product Management, IAS

Alicia sits down with Karla Uribe, Intuit's Director of Product Management for the Accountant Segment, to unpack the vision behind Intuit Accountant Suite. They dig into the new Books Close and Client Insights features, how pricing and the ProPartner tiers will work, and what migrating from QBOA actually looks like in practice. Karla also addresses the AI skepticism accountants have voiced online and shares what she hopes the platform will mean for firms two years from now.

Sponsors:

Intuit Accountants - http://uqb.promo/intuit

Pilot - http://uqb.promo/pilot

Veltrix - http://uqb.promo/veltrix

(00:00) - Welcome and Guest Intro

(01:15) - Karla Role and Motivation

(02:48) - Why Intuit Accountant Suite

(05:38) - Feedback Shaping Features

(09:52) - AI in QuickBooks Reality Check

(13:01) - Fitting IAS Into Tech Stacks

(16:48) - Multi Platform Vision