How do you know your ads are working? - Ep 364

<p>You&#39;re spending money on Google Ads or Facebook Ads every month, but how do you actually know if it&#39;s working? For a lot of trade business owners, the honest answer is &quot;I&#39;m not sure,&quot; and that gray area can cost you thousands.</p><p>In this episode, Jason sits down with <a href="https://www.instagram.com/jdigital_co/" target="_blank" rel="noopener noreferer">Jordan</a>, founder of J Digital, an agency that helps tradies grow their business through Google Ads, Facebook Ads, and the systems that connect everything behind the scenes. Jordan breaks down what actually separates a good marketing agency from a bad one, why tracking your sales data matters more than the numbers inside your ads manager, and how something as simple as a missed follow up can turn a &quot;quiet month&quot; into a pile of leads that were never chased up.</p><p>They get into why sending traffic straight to your website instead of a dedicated landing page kills conversions, why speed to lead can make or break whether you win the job, and what to have in place before you spend a single dollar on ads, including whether your business is even ready to handle the leads that come in. Jordan also shares a real example of a trade business owner who thought his ads had stopped working, until the data showed the leads were fine, they just weren&#39;t being followed up.</p><p>If you&#39;ve ever looked at your ad spend and wondered whether it&#39;s actually paying off, this episode will give you a clear, practical way to find out.</p><p>Need help growing your business?</p><ul><li>Follow us on IG for daily content for your trade business: <a href="https://www.instagram.com/upscalebusinesscoaching/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/upscalebusinesscoaching/</a></li><li>Book a free session with our Growth Specialist: <a href="https://upscale-coaching.com/schedule-podcast" target="_blank" rel="ugc noopener noreferrer">https://upscale-coaching.com/schedule-podcast</a></li><li>Watch insights and tips on YouTube: <a href="https://www.upscale-coaching.com/upscale-youtube" target="_blank" rel="ugc noopener noreferrer">https://www.upscale-coaching.com/upscale-youtube</a></li><li>Find out where your business stands with our Tradie Quiz: <a href="https://upscale-coaching.com/application-podcast" target="_blank" rel="ugc noopener noreferrer">https://upscale-coaching.com/application-podcast</a></li><li>Follow Jordan on Instagram: <a href="https://www.