How To Create a Success PR Campaign for a Product Launch | Ep 161

Launching a new product? PR should be part of the strategy long before launch day. In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place before sending that first pitch, and how to turn one product launch into multiple media opportunities. If you have a launch coming up in the next few months, this episode will help you understand what to prioritize now to build a stronger PR campaign when it’s time to pitch. Want support building the PR strategy behin...