Boots on the Ground: Why Visibility and Culture Win in Hospice Marketing

In this episode of Voices of Hospice Leadership, Brian Frantz sits down with Sannie Lee, Area Director of Sales at Suncrest Care in Sacramento. Sannie shares how a “boots on the ground” approach—built on visibility, consistency, and a strong internal culture—has helped Suncrest stand out in a crowded market. From avoiding “muffin marketing” to building real relationships with referral partners, Sannie dives into what it takes to grow hospice census the right way. Whether you're an owner, exec...