What's the biggest misconception SEOs have about Google's August 2026 Spam Update?

Google's August 2026 Spam Update is being misread as an AI penalty. Kaspar Szymanski, Senior Director at SearchBrothers.com and a former senior member of the Google Search team, brings hands-on experience in search policy and webspam enforcement. He explains why sites using AI are being affected without production method being the trigger: Google flags low-quality sites based on the quality of their output. The discussion separates how content is produced from how it is evaluated.

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