Why More Views Don’t Mean More Money | Jeremy Norrie

What good is a million views if you still can’t build a sustainable creative business?

NaRon Tillman sits down with independent filmmaker Jeremy Norrie to explore the business behind content creation: ownership, streaming revenue, personal branding, and the uncertainty of earning a living on platforms you don’t control.

Jeremy shares why some of his older projects outperform newer, more polished work—and why chasing a viral formula can leave creators frustrated. Together, they examine how AI is changing film and music, where human creativity still holds value, and why a direct relationship with your audience matters.

In This Episode:

• The tradeoffs between exposure, revenue, and creative independence

• How streaming and film distribution affect creator income

• Why creators need to build their own personal brand

• Why better production doesn’t always bring better returns

• AI’s opportunities and challenges for artists and filmmakers

• Building a community beyond the algorithm

Key Insight:

Views are attention. A sustainable creative business also needs ownership, business awareness, and people who value your work enough to support it.