When Your Bills Hinge On Your Website Design Clients Saying "Yes"

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.

If you've ever had a client say yes, pay the deposit, and then go quiet for weeks, it's rarely because you did something wrong. It's usually because they weren't quite ready to work with you.

Welcome to another episode of Websites Made Simple with me, Holly Christie.

In this episode, I'm talking about how to attract the clients who come to you ready to buy, so you can save yourself all that back and forth. I also tell you the story of the time I was the person who wasn't ready, why I was never Hinge's ideal customer, and why it did not go well.

We get into:

Why niching means the right clients find you when they're ready, not just shopping around

The huge gap between "not quite ready" and "sign me up, here's the money"

What happens when a client pays the deposit and then goes quiet

Why I was never Hinge's ideal customer, and what that teaches us about clients who aren't ready

Why long, specific search phrases beat "web design London", and how I found a holiday cottage with ChatGPT

Three questions to ask your past clients about how they found you

How FAQs and blogs answer people's questions so you don't have to