Starting From Stupid: How Cherie Hoeger Built a Business That Changes Lives

<p>This episode of <em>What Are You Made Of?</em> Show with Cherie Hoeger explores how a simple product idea can become a purpose-driven business with the power to create meaningful social change. </p><p><br /></p><p>As the Co-founder and CEO of Saalt, Cherie shares how her experience in entrepreneurship and her connection to family in Venezuela led her to discover reusable period care products—and ultimately inspired her to reimagine how women think about menstrual care. </p><p><br /></p><p>She and Mike "C-Roc" discuss breaking taboos, challenging outdated industries, building a sustainable brand, and the importance of committing to a vision before knowing exactly how to achieve it. Cherie also opens up about Saalt’s mission to end period poverty and its impact on women and girls around the world, as well as the personal motivation behind creating products she would want for her own five daughters. </p><p><br /></p><p>An inspiring conversation about innovation, entrepreneurship, motherhood, sustainability, and using business as a force for good.</p><p>Website- https://saalt.com/ </p><p><br /></p><p>Social Media Links/Handles: </p><p>https://www.facebook.com/saaltco/ </p><p>https://www.instagram.com/saaltco/ , https://www.instagram.com/cherie.hoeger/</p><p>https://www.linkedin.com/company/saaltco/?viewAsMember=true</p><p>https://www.linkedin.com/in/cherie-hoeger-5b3679b/ </p><p>https://www.youtube.com/@saaltco </p><p>https://www.tiktok.com/@saaltco </p><p>https://podcasts.apple.com/us/podcast/the-saalt-show/id6788836685</p>