Turning A Hobby Into A £350M Brand | George Sullivan, The Sole Supplier

<p>George Sullivan was written off as a kid, kicked out of a school his parents nearly broke themselves paying for, undiagnosed ADHD, and eight jobs in three years before he ever built anything real.13 years later, he&#39;s the founder of The Sole Supplier, Europe&#39;s leading sneaker and streetwear platform, reaching 4.5M+ people a month and driving over £350M in revenue for brands like Nike, adidas and UNIQLO.In this episode of What It Takes, George opens up about the chaos of undiagnosed ADHD, the moment self-reflection changed everything, nearly walking away from the business with £3k left in the bank, the brutal 2022-2023 crash that forced him to make people redundant, getting medicated at 35, and what it&#39;s actually taking to lead a 34-person team without losing himself in the process.This is a raw, honest conversation about building a business while fighting your own mind and what it takes to keep going when it would be easier to stop.Chaters0:00 13 Years of The Sole Supplier2:03 Childhood, Sacrifice &amp; Getting Kicked Out of School3:55 Undiagnosed ADHD: Impulsivity, Weed &amp; Self-Reflection11:58 Becoming a Dad: &quot;How Hard Can a Baby Be?&quot;15:12 Getting Medicated at 35 &amp; the UK&#39;s Drink Culture22:28 Bad First Jobs, Real Mentors &amp; the Truth About Gen Z31:04 Founder Profits, Redundancies &amp; Why Duvet Days Exist37:39 Sneakers, Failed Startups &amp; How The Sole Supplier Began47:06 Nearly Quitting &amp; the £2K Google Ranking Moment54:01 The 2022 Crash, Redundancies &amp; Rebuilding Trust1:09:14 Leadership Lessons, Letting Go &amp; What It Actually TakesFollow George:https://www.instagram.com/georgesullivantss/?hl=en-gbThe Sole Supplier: thesolesupplier.co.ukFollow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&amp;sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35</p>