
← What's Good Dough?21 juin · 15 min
Inside the SD Pizzeria That Did $3M Their First Year (Odie's Pizza)
<p>What happens when a pizza shop expects to do $6,000 a day... but ends up doing $16,000?</p><p>In this episode, Eidref visits Odie's Pizza in San Diego and sits down with founder Odie O’Connor to discuss one of the fastest-growing pizza concepts in Southern California.</p><p>From building a vegan Detroit-style pizza brand in Portland to launching a surf-inspired sourdough pizza shop that generated over $1 million in its first few months, Odie shares the systems, mindset, and lessons behind scaling a high-volume restaurant. This conversation covers dough production, team building, customer service, expansion plans, and the mental challenges that come with explosive growth.</p><p><br></p><p>Highlights:00:52 – Crushing Projections: From $6K Days to $16K Days</p><p>01:12 – Producing Up to 800 Pizzas Per Day</p><p>01:42 – The Dough System Powering High Volume</p><p>02:12 – Why Odell Returned to San Diego</p><p>02:42 – Building a Surf, Skate & Punk Rock Pizza Brand</p><p>03:12 – The Unexpected Explosion in Sales</p><p>03:42 – Scaling Without Selling Out</p><p>04:12 – Managing a 22-Person Team During Peak Service</p><p>04:32 – Redefining What's Possible in a Small Space</p><p>04:52 – What Good Dough Means to Odell</p><p>05:22 – High Hydration, Long Fermentation & Sourdough</p><p>05:52 – Switching From Conveyor Ovens to PizzaMaster Ovens</p><p>06:32 – The Hardest Part of Running a High-Volume Restaurant</p><p>07:12 – Training Pizza Makers Under Pressure</p><p>07:42 – Handling Customer Complaints the Right Way</p><p>08:22 – Why Great Customer Service Builds Loyalty</p><p>08:52 – Growing From Pop-Up to Food Truck to Brick & Mortar</p><p>09:32 – Why Starting Small Matters</p><p>09:52 – The Pizza That Defines Odie's</p><p>10:22 – Expanding to a Second Location</p><p>10:52 – Raising Capital and Scaling the Brand</p><p>11:32 – Surpassing First-Year Revenue Goals</p><p>12:12 – The Reality of Overnight Success</p><p>12:42 – Managing Stress as an Entrepreneur</p><p>13:22 – Therapy, Mindset, and Staying Present</p><p>14:02 – What If Everything Goes Right?</p><p>14:32 – Gratitude, Success, and Building Something You Love</p><p><br></p><p>Follow them:<a href="https://www.instagram.com/propizzamaker/">https://www.instagram.com/propizzamaker/</a><a href="https://www.facebook.com/papaspizzacaborojo/">https://www.facebook.com/papaspizzacaborojo/</a></p><p><br></p><p>Thank you to our show sponsors:</p><p>Bacio Cheese:<a href="https://bit.ly/3FmQ3up">https