E185: Ethena CEO: This $7B Crypto Company Just Launched An App That Pays You To Spend Money

<p>Guy Young built Ethena from zero to billions in under two years. </p><p>In this conversation, we talk about the one crypto product he believes can reach 100 million users: a yield-bearing dollar in a mobile app. </p><p>The goal is for it to feel like a normal fintech app where users don't even know crypto is powering it underneath. Just save, spend, and send to anyone in the world. </p><p>THE SHIFT NEWSLETTER</p><p>💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter</p><p>___________</p><p>PARTNERS</p><p>⚖️ Variational aggregates liquidity to offer industry-leading depth on crypto, equities, commodities, and more:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUM4Zm9rVDN1dk4tMEpSMHJsbExFeEtqT3RqOHxBR3JiS2FuNGFrV0lnanlvQkozTWw0amNmTDVmVmNfbUx5S2ZGV2dnSXZpSXlfcl9jTFlCMzRUc2cxNm51ZENoUjBNN2tRakpUdWZlTklUdGhlR2EtR0txbXdHaE9KSUI1VEZt&amp;q=https%3A%2F%2Fwww.variational.io%2F&amp;v=cry8zFlpgAc" rel="ugc noopener noreferrer" target="_blank"> https://www.variational.io/</a> </p><p>🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUM4Zm9rUXFpT0dyaXFCNXJlMDhHcDU0QjJLVHxBR3JiS2FuRmhwUG5JdE5MQ0x1TFZjbnRUTmxnNkQzcFNlNFZYZWdyVzFtVnVuWTRCTTViOFphM2h1NUtMM1dCWnp2Tlk5bDlSZ19yNzBIaWQ2dGJNNExXQl9TMDdWY0g3QjQ0&amp;q=https%3A%2F%2Fjup.ag%2F&amp;v=cry8zFlpgAc" rel="ugc noopener noreferrer" target="_blank"> https://jup.ag/</a> </p><p>💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus -<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUM4Zm9rUUVUM2ItNFlZV0NJWWxTcks1SnBDVHxBR3JiS2FsekhZQmJ0Tnk5ZkNLeGs0SkRiY3ZrSVFmR253MFhOTzdzelNMaHJHYmMwVkxVLW1hRVl3SHVtUWVTWUU3Z1QwcDNBRGxMSTRueVFwT2ZreElvcmdPd3g1algyT2JO&amp;q=https%3A%2F%2Fgo.kast.xyz%2FVqVO%2FSHIFT&amp;v=cry8zFlpgAc" rel="ugc noopener noreferrer" target="_blank"> https://go.kast.xyz/VqVO/SHIFT</a> - promo code: SHIFT </p><p>🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more.<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUM4Zm9rVDBZVmhCZmctMlNIbjJ3cmp4dWxMVHxBR3JiS2FsSzZYT