Why Should I Trust You?

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Institutions Are Losing the Battle for Attention. Here’s How to Get Back in the Arena: A Conversation w Researcher Renée DiResta

Institutions Are Losing the Battle for Attention. Here’s How to Get Back in the Arena: A Conversation w Researcher Renée DiResta8 oct.1 h 05 min

Researcher and author Renée DiResta has spent years studying how influence works online, including the power dynamics that determine which voices get heard and which ones have influence. In a new report she co-authored, DiResta not only digs into the transformation from old media to new, but also examines how institutions need to rethink their approach to communication. Which brings us to a bigger question: What happens when institutional authority itself is no longer enough to earn people’s ...