Episode 302 - The Business of Woo with Rachel White

<p>Welcoming back Rachel White today to chat all about her new self-published book!</p><p>Are you an energy worker, psychic, tarot reader, astrologer, herbalist, candle maker, content creator, animal communicator or other Woo-based practitioner thinking about starting or transforming your own business? Is the unpredictable chaos in the job market and economy urging you to create your own side hustle, back-up plan, or bug-out bag? Are you overwhelmed and confused by vague, conflicting advice from an ocean of personal development influencers and life coaches? Are you looking for a trustworthy and transparent place to start?</p><p>Well, The Business of Woo: Thriving In Your Psychic Business (Without Losing Your Mind Or Selling Your Soul!) is the book for you.</p><p>This book transcends vague self-help drivel and abundance doctrine platitudes to offer readers tangible, actionable steps to create or transform their own Woo-based business, whether it’s a part-time side hustle or full-time gig, including:</p><p>• A detailed Goldilocks Zone checklist for readers to determine if the Business of Woo is a good fit for them</p><p>• A robust Practitioner Archetype self-assessment that determines the reader’s dominant psychic abilities, chakras, and corresponding niche within the Business of Woo ecosystem</p><p>• Step-by-step instructions on how to launch a full Go To Market Strategy, including how readers can develop their own Value Proposition; Voice of the Customer Feedback; Key Differentiators; Target Client Personas; Elevator Pitch; Brand Guidelines; Logo; Pricing Strategy; Marketing Strategy; and Thought Capital Strategy.</p><p>• The best practices, lessons learned, and standard operating procedures writer and full-time working shaman, Rachel White, has gathered across 16 years of client-facing psychic work</p><p>• A candid field manual for navigating ethics in an unregulated industry</p><p>• A proven process for readers to tackle innovation, including the creation and launch of new services, products and yes, even Woo-based books!</p><p><br></p><p><strong>Find the book and Rachel:</strong></p><p>The Business of Woo: <a href="https://a.co/d/02bZN99e⁠"><u>https://a.co/d/02bZN99e</u></a></p><p>All websites and social media: <a href="https://linktr.ee/totemrach⁠"><u>https://linktr.ee/totemrach</u></a></p><p><br></p><p>The book combines Rachel White’s unique experience: 20+ years in the corporate consulting and real estate industries with job titles like “Head of Know