Buying Back Your Time: Robin Sims-Allen on Women, Wealth & Entrepreneurship

What if the ultimate measure of wealth isn't just money - but freedom of time?

In this episode of the Women of Wealth Podcast, Hawley Woods Gray and Allie Ramo sit down with serial entrepreneur Robin Sims-Allen, founder of Total Her and CEO of Phoenix Marcus, to talk about entrepreneurship, ownership, reinvention, and creating more opportunities for women to build income on their own terms. Robin knew from an early age that the traditional career path wasn't for her. But her entrepreneurial journey taught her an important lesson: a great idea isn't enough. You have to be willing to take risks, move when the timing is right, and - perhaps most importantly - know when to pivot.

That philosophy helped shape Total Her, a women-focused platform designed to help entrepreneurs, creators, freelancers, consultants, and aspiring business owners monetize their skills, connect with community, and create greater ownership over their income, audience, and time.

Robin shares why she believes women are too often pouring their energy into everyone and everything else, why traditional professional environments can still create ceilings for women, and how entrepreneurship can offer another path toward flexibility and independence.

She also takes us behind the vision for Total Her - from mentorship and community “Circles” to business opportunities, monetization tools, security features, and upcoming AI capabilities designed to help creators spend less time on tedious work and more time actually living.

In this conversation, you'll hear about:

Why taking risks and knowing when to pivot became two of Robin's biggest entrepreneurial lessonsHow timing can make or break an innovative ideaWhy Robin believes freedom of time is a form of wealthThe inspiration and mission behind Total HerCreating income from the skills, knowledge, services, and content you already haveWhy community, mentorship, safety, and ownership matter for women building businessesRobin's vision for creating an ecosystem where women support - and do business with - other womenHow technology and AI can help entrepreneurs reclaim valuable timeWhy Robin believes women shouldn't have to work 50, 60, or 70 hours a week to build successful businessesHer advice for women who are curious about entrepreneurship but don't know where to beginConnect with Robin Sims-Allen

Robin says the best place to connect with her directly is LinkedIn. She can also be found on Instagram, Threads, Facebook, and X/Twitter.

Explore Total Her