The New Rules of Career Success: Skyler Basco on Gen Z, Personal Branding & Big Tech

What does it take to build a successful career when the rules of work are changing faster than ever?

In this episode of Women of Wealth, Hawley and Allie welcome Skyler Basco, founder of Students of Big Tech, career coach, former Microsoft product manager, and Gen Z entrepreneur who built a six-figure business by age 23.

With Gen X, Millennial, and Gen Z perspectives all at the same table, the conversation explores how career success has evolved - from walking into an office with a résumé to building a personal brand that can open doors before you ever enter the room.

Skyler shares her journey from creating a LinkedIn account at 16 and landing three Microsoft internships to working in AI product management and ultimately leaving corporate life to build Students of Big Tech. Today, she helps college and early-career women of color compete for highly sought-after product management opportunities at companies including Google, Microsoft, Amazon, and Intuit.

In this episode:

Why personal branding has become a powerful form of career capitalWhat Gen Z understands about social media that older generations can learn fromWhy skills alone may not be enough in today’s competitive job marketThe importance of visibility, consistency, coachability, and hard workHow LinkedIn can create career opportunities long before you need themWhat Gen Z can learn from Gen X and Millennials about professionalism and work ethicHow AI and social media are reshaping the way we build careersSkyler’s transition from Microsoft product manager to six-figure entrepreneurHer ambitious vision to build an in-person community, conference, and ultimately a $100 million companyWhy Skyler believes relentlessness is one of the defining qualities of a woman of wealthSkyler’s message is especially powerful for anyone entering the workforce - but it’s just as relevant for established professionals navigating a rapidly changing career landscape.

Connect with Skyler Basco:

Find Skyler Basco on LinkedIn, YouTube, and TikTok, and @TheSkylerBasco on Instagram.

Learn more about Students of Big Tech and Skyler’s work helping the next generation of women build careers in product management and big tech.

For more awesome episodes visit our podcast website at WomenOfWealth@transistor.fm

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