Why Brits Don't Drink Boxed Wine, When The French Do? #31

Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of boxed wine. In this episode, Jamie Holtum sits down with the former Naked Wines marketing lead-turned-founder to unpack how she’s stripping friction out of the wine category while keeping all the cues of quality, story, and status. This episode covers Removing Fricti...