
← You, Me & CPG by Haines9 juil. 2025 · 44 min
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment. Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step. Join us...