Modern Religions For A Lonely World

Meet Liver King.

He’s a media personality caricature repping the “all meat diet.” He chomps animal brains to win big in the attention economy, as much as he fights for the reassessment of what a more nutritious diet may entail.

His success primarily lies in the former: attention.

Many dismiss his honesty. There are countless videos “exposing” his regimen and potential steroid use. But it’s moot. Controversy only adds to his hyper-masculine mythology.

His Carnivore Diet has been around for as long as the internet has. The pitch ranges from weight loss, increased energy, higher testosterone, and mental clarity.

But several more drivers are now giving this “lifestyle” newfound energy.

Firstly, it’s never been easier to get in touch with a tribe of like-minded thinkers. Often exposed via algorithmic means, an odd practice effortlessly reaches millions today. A video — or the mere thumbnail of one — is an invite for new, potential inductees. With this, we can now choose our own adventure of truth and determine what’s healthiest for us.

Secondly, the attention around the all meat diet has risen with the larger adoption of veganism — also coincidently driven by health benefits. The blossoming of plant-based diets has allowed a counter trend to enter and thrive. It’s no surprise that we see the Carnivore Diet rage in a moment when meat-alternatives are increasingly finding their way onto menus.

After all, many cultural trends are just tensions. Equal and opposite reactions. Trend. Counter-trend. Cause. Effect.

Further, meat consumption also symbolizes status and mastery over one’s domain — one which is currently aflame and we’re hastily losing. Promoting one’s machismo dominance is also quite timely as we simultaneously evolve beyond a gender binary.

Again: Trend. Counter-trend.

Back to Liver King... A six pack, grizzly beard and bloody goat intestines appear to run counter to animal rights, environmental decline and gender fluidity.