236. 6 Types of Campaigns to Convert Customers General-Market Campaigns Miss

General-market marketing doesn't work equally well for all your ideal customers. So how can you improve your marketing strategy to reach and convert the customers your existing campaigns miss?

In this episode of Frictionless Growth Lab, Sonia Thompson introduces the Six Jobs of Mosaic Content & Campaigns—a practical framework for creating marketing campaigns designed around the different communities within your customer base.

Discover six types of content and campaigns that help brands prove product fit, prepare customers to consider new categories, normalize their presence, spotlight communities, build understanding, and drive change.

Through real-world examples from Google Pixel, Dove, Pinterest, Netflix, Ralph Lauren, Toyota, and more, you'll discover what Mosaic Marketing looks like in practice and how this approach to growth marketing can strengthen customer acquisition, build stronger customer relationships, and unlock new opportunities for brand growth.

The takeaway: Don't start with what to create. Start with the customer. Identify the friction, determine what needs to change, and create accordingly.

Want to create content and campaigns that make more of your ideal customers say, "This brand is for someone like me"?

Explore Mosaic Studios: https://www.frictionlessgrowthlab.com/mosaic-studio/