Synthetic Users Debate ft. Nils Stotz

<p>Are synthetic users actually valuable? Or are they just another part of the AI hype cycle?</p><p><br></p><p>Nils &#39;Dolla Billz&#39; Stotz joined this ep to flesh out his research into synthetic users, and I gave him significant pushback. We ended up agreeing on more than I was anticipating tbh, but he is clearly doing the research to see how synthetic users are valuable now! And he shared what he&#39;s currently doing today. </p><p><br></p><p>We got into:</p><p>- Exactly where synthetic users excel and are valuable, but where they hold significant limitations as well</p><p>- Holding synthetic users to the standards of humans (and where they are actually creating double standards)</p><p>- The issues with &#39;predicting&#39; in CRO (and why are we too focused on it)</p><p><br></p><p>This is the post I referenced in the episode for the homie Craig Sullivan (who also deserves a follow): https://tinyurl.com/FromAtoBCraigSullivan </p><p><br></p><p>Go follow Nils on LinkedIn, his content is great and he posts basically every day. </p><p><a href="https://www.linkedin.com/in/nilsstotz/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/nilsstotz/</a> </p><p><br></p><p>Also go follow Shiva Manjunath on LinkedIn:</p><p><a href="https://www.linkedin.com/in/shiva-manjunath/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠⁠⁠</a></p><p><br></p><p>Subscribe to our newsletter for more memes, clips, and awesome content!</p><p><a href="https://fromatob.beehiiv.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://fromatob.beehiiv.com/</a></p>