Episode #62: A Simpler Way to Improve Gut Health with Bryan Tracy from Superbrewed Food

<p>Prebiotics, probiotics, postbiotics: what&#39;s the difference, and why does it matter for the products on your shelf?</p><p>In this episode, Susanne sits down with Bryan Tracy, Co-founder and CEO of Superbrewed Food, a B2B ingredient company, and a nearly 20-year veteran of industrial fermentation. Bryan explains how Superbrewed treats the microorganism itself as the product, and how their newly launched postbiotic ingredient, Thryvia™, is designed to support digestive and immune health in everything from capsules and protein bars to shelf-stable drinks and pet food.</p><p>What&#39;s covered in this episode:</p><ul><li><p>How Bryan&#39;s career in fermentation led him to ask why the microorganism can&#39;t be the product</p></li><li><p>Why postbiotics avoid many of the shelf-life, cold-chain, and stomach-acid challenges that probiotics face</p></li><li><p>Unexpected applications, from cream-based soups to convenient formats for GLP-1 users dealing with digestive side effects</p></li><li><p>Meeting consumers where they are instead of relying on major behavior changes</p></li><li><p>The opportunity in pet health, and why innate immunity is largely shared across dogs, cats, and humans</p></li><li><p>Everyday factors that impact the gut, including stress, sleep disruption, travel, and diet</p></li></ul><p>Tune in to hear why Bryan believes postbiotics could help brands bring gut health into consumers&#39; everyday lives, without asking them to completely change their routines.</p><p><strong>About Superbrewed Food</strong></p><p>Superbrewed Food is an ingredient company that uses fermentation to create postbiotics, ingredients made from beneficial microorganisms that support health and nutrition. Its products include Thryvia™, a postbiotic for digestive and immune health in people and pets, and SB1™, a non-animal protein that performs like whey. Superbrewed partners with global food brands like Fonterra and Bel to bring these ingredients to market.</p><p><strong>Get in Touch</strong></p><p>Visit Superbrewed Food’s website: <a href="https://www.superbrewedfood.com/"><u>https://www.superbrewedfood.com/</u></a></p><p>Follow Superbrewed Food on social media: </p><p>LinkedIn: <a href="https://www.linkedin.com/company/superbrewedfood/"><u>https://www.linkedin.com/company/superbrewedfood/</u></a></p><p>Interested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:hello@citruslabs.com"><u>hello@citruslabs.com</u></a>; we wou