Randy Dirks - Building Trust in Nonprofits

<p>So the whole issue is building collateral over a long period of time. And that's what leads to trust. And trust is indispensable in the success of a nonprofit because as donors trust you, they say, I'm trusting you with my most valuable resources, the money, the assets that I have earned. And I want to give it to you and to your organization because I trust you.</p>