Aubrey Horowitz of Home Depot: "We Plan Halloween 3 Years in Advance"

Aubrey Horowitz, Merchant of Decorative Holiday at The Home Depot, is on the show to talk about the viral skeleton that set the Halloween decor bar 12 feet high. Aubrey shares a behind-the-curtain look at how Home Depot designs its seasonal assortment for America’s front lawns, shaped by a vocal community of haunters who shop earlier and earlier each year.

Plus, we walk through Skelly’s ground-up development with suppliers, the future of app-controlled animatronics, the moving target of nostalgia (the ’90s are vintage now, but won’t be for long), and why the best feedback loop in retail is a customer base that never stops posting.