Cody McBroom on Building a 7-Figure Coaching Business With Zero Ads

Online coaching is a $28.9B industry racing toward $120B by 2031 — but 71% of people who start an online fitness program quit within 90 days. In this episode, Eric sits down with Cody McBroom, founder of Tailored Coaching Method, who's built a 7-figure, ad-free coaching business over the past nine years without ever accepting a pay-in-full client. Cody breaks down the "identity-based coaching" model that took his team's client retention from 3-4 months to 14 months, why AI is reshaping how pe...