Live from VRMA Nashville: What Operators and Vendors Are Actually Talking About

We were at VRMA Nashville 2026, talking to operators and vendors on the show floor about what's actually shaping the short-term rental industry right now. Jasper walks the floor of the largest event in the industry, catching conversations on AI, guest screening, private equity consolidation, and what it actually takes to get guests to come back.

What you will hear:

• Operators and vendors reacting live from the floor of VRMA Nashville, the largest event in the short-term rental industry

• PriceLabs announcing Athena, their new AI revenue analyst, just days before the conference

• Beyond Pricing's read on how private equity and consolidation are changing the vendor landscape

• Truvi, formerly known as SuperHog, on guest screening and damage protection

• AutoHost walking through their new listing optimization tool, built around photo analysis

• An operator who scaled from zero to 400 properties in Aruba sharing how he did it

• Why conference networking matters so much for operators who normally work in isolation

What you will learn:

• What PriceLabs' Athena actually does: it runs in the background on a schedule, flags issues like underperforming listings or fast-filling dates, and waits for you to accept, review, or reject each recommendation before anything changes • Why guest screening and damage protection give operators the confidence to open up more direct bookings instead of relying only on OTAs

• How private equity and consolidation are reshaping which vendors survive and how they compete