
← Great Business Stories23 sep · 29 min
Ben & Jerry’s 1978-2026 RIP
<p>The RIP part, well you’ll see what I’m getting at by the end of the episode. I wanted to dig into this story for a while now because like most of you, I knew the outline -you know, 2 hippy type guys who did things a bit differently, who were never really interested in money or success and yet they built one of the biggest and best known ice cream brands in the world. </p><p><br></p><p>But the details of how they did this- through just being totally authentic, following their sense of fun, getting a lucky break, and then when they become successful they do everything they can to spread the wealth, to develop a different type of business but eventually big business catches up with them and while the ending is sad for Ben and Jerry, I just love this story for so many different reasons- enjoy.</p><p><br></p>