#60 – Socceroos, Matildas & the A-League’s Brand Problem (feat. Mark Crowe)

<p>In this episode of Green &amp; Gold FC, Graham is joined by Mark Crowe, Managing Director of Brand Finance, to discuss the commercial and branding challenges facing Australian football.</p><p>The conversation begins with Football Australia’s finances, including its record revenue, recent deficits, and whether the Socceroos and Matildas are generating the commercial return their popularity should command.</p><p>Graham and Mark then look at how Australian football can turn World Cup interest into long-term support for the A-League, why domestic club football matters so much for media rights and sponsorship, and what the game can learn from the AFL, NRL and cricket.</p><p>They also discuss the A-League’s brand struggles, expansion, one-city clubs, the national second tier, old soccer versus new football divisions, and Mark’s scepticism around promotion and relegation from a brand finance perspective.</p><p>A wide-ranging episode on Football Australia’s revenue problem, the Socceroos and Matildas, the A-League, expansion, the second tier, promotion and relegation, and the challenge of building football’s brand in Australia.</p><p><strong>Join the discussion:</strong> <a href="https://greenandgoldfc.com">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠greenandgoldfc.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><strong>Follow on X: </strong><a href="https://x.com/fcgreenandgold">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@fcgreenandgold⁠</a></p>