High-Impact Video Storytelling for Growth-Minded Brands (feat. Priyanka Garcia - PF Media)

Ever wondered how a background in indie filmmaking and a touch of "healthy anxiety" can elevate commercial video production? On the latest episode of Growing Your Business with Buddy Broyles, videographer Priyanka "Pri" Garcia of PF Media shares her journey from documenting her grandmother's life story to directing indie films and establishing a full-service studio. Pri breaks down why she prefers working with growth-oriented clients, how she uses proactive backup planning to navigate live production, and what she is building at her new Carrollton studio space!

https://www.pfmedia.net/

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https://www.linkedin.com/in/pfmedia2020/

pri@pfmedia.net

Key Takeaways

Storytelling Roots: Pri's passion for video began by documenting her grandmother's life story over ten years, sparking a lifelong commitment to preserving unique personal and business voices.

Selective Client Alignment: PF Media focuses on clients driven to grow, such as nonprofits, medical facilities, and educational organizations, while deliberately avoiding industries with negative environmental or community impacts.

Turning Anxiety into Execution: Pri leverages production anxiety as a strength, always coming onto sets prepared with double equipment backups, Plan B strategies, and a problem-solving mindset.

Indie Film Grit to Commercial Focus: After years on 15–16-hour indie film sets (including lighting atmospheric Westerns), Pri shifted toward commercial, documentary, and simpler talking-head content that delivers clear, high-impact storytelling without burnout.

New Studio Operations: PF Media is opening a 2,000-square-foot facility in Carrollton, Texas (The Studio), featuring built-in set environments (like a kitchen set) and dedicated office space for aligned creative partners.

Cinematic Inspiration: Pri's visual approach is heavily inspired by iconic, suspense-building classics like Jurassic Park and Alfred Hitchcock films, alongside modern storytelling masterworks like Everything Everywhere All at Once.