How to Find the Biggest Weakness in Your Gym Business

Most gym owners don’t have a lack-of-effort problem, they’re focused on the wrong problems. In this episode, we break down a smarter SWOT framework using “Know What vs. Know How” to identify strengths, weaknesses, opportunities, and blind spots in your gym business. They also explain why tracking Delta, recurring revenue, ROAS, acquisition costs, conversion rates, and lifetime value helps you know exactly where to focus instead of chasing new certifications, profit centers, or marketing tactics.