Will Harrison: The Sales System That 5x'd This Gym's Signups

<p>🌎 <a href="https://www.instagram.com/willjharrison58/">Will Harrison</a>, co-owner of <a href="https://www.instagram.com/crossfitbathbox/">CrossFit Bath</a> and founder of <a href="https://www.instagram.com/thefitnessflywheel/">The Fitness Flywheel</a>, joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50.</p><p>P.S. If you like the show, then you&#39;ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (<a href="https://usekilo.com/gym-world/">https://usekilo.com/gym-world/</a>) so you don&#39;t miss out.</p><p>📱 Socials:</p><p>Will Harrison (Instagram): <a href="https://www.instagram.com/willjar58/">https://www.instagram.com/willjar58/</a></p><p>CrossFit Bath (Instagram): <a href="https://www.instagram.com/crossfitbathbox/">https://www.instagram.com/crossfitbathbox/</a></p><p>CrossFit Bath (Website): <a href="https://crossfitbath.com/">https://crossfitbath.com/</a></p><p>The Fitness Flywheel (Instagram): <a href="https://www.instagram.com/thefitnessflywheel/">https://www.instagram.com/thefitnessflywheel/</a></p><p>The Fitness Flywheel (Website): <a href="https://www.thefitnessflywheel.com/">https://www.thefitnessflywheel.com/</a></p><p><br></p><p>📺 Watch On:</p><p><a href="https://www.youtube.com/@GymWorldWorldwide">https://www.youtube.com/@GymWorldWorldwide</a></p><p>🔥Show Notes</p><ul><li>0:00 — Intro &amp; meet Will Harrison, co-owner of CrossFit Bath</li><li>2:04 — From member to co-owner: how most people get into this business (and how Will didn&#39;t)</li><li>6:55 — Starting as CrossFit Bath&#39;s first-ever commercial hire, mid-COVID, with 142 members</li><li>7:09 — Run a successful gym with Kilo (visit <a href="https://usekilo.com/gw">https://usekilo.com/gw</a>)</li><li>8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-49</li><li>11:37 — Will&#39;s core sales philosophy: &quot;sales is the transfer of enthusiasm&quot;</li><li>14:34 — &quot;No one cares about your gym&quot; — why features don&#39;t sell, outcomes do</li><li>15:02 — The &quot;writing reflex&quot;: why jumping to solutions too fast kills the sale</li><li>16:16 — The real reason gym owners lose the sale after presenting the price</li><li>22:56 — How The Fitness Flywheel started as a side hustle helping other box owners</li><li>24:56 —