Fake It Till You Make It: Because Sometimes You’ve Just Got to Wing It

What if “fake it till you make it” isn’t about being fake at all?

In this episode of Her Handmade Hustle: Unplugged, I’m talking about confidence in business, backing yourself and why sometimes you have to start before you feel completely ready.

And it all starts with a friend of mine who launched a gardening business during Covid despite one fairly significant detail… she wasn’t actually a gardener.

But she put herself out there, found customers, learned as she went and made it work.

We’re talking about the difference between being inauthentic and simply having the confidence to sell yourself, why so many small business owners downplay what they’re good at, and how waiting until you feel 100% qualified can hold you back.

If you’ve ever struggled with imposter syndrome, worried you’re not experienced enough or found it painfully awkward to tell people you’re actually bloody good at what you do, this one’s for you.

In this episode:

What “fake it till you make it” really means in business

Building confidence before you feel completely ready

Why we need to get better at selling ourselves

Learning as you go without pretending to know everything

Getting past imposter syndrome and having the nerve to just go for it