CRINGE IS THE NEW PRESTIGE

On this episode of HERE COMES THE BACKKLASH, Poolhouse descends beneath the material machinery of marketing to investigate its stranger, more esoteric twin: influence itself.

Taking Charli XCX’s prophecy of “anti-marketing” as a point of departure, Poolhouse traces pop culture’s mutation from please love me, to please notice me, to the new commercial imperative: I don’t care if you like me. Just don’t stop talking about me.

Enter Lizzo, Lola Young, Audrey Hobert, Charli XCX, Slayyyter, Tiga and more – all avatars through which Poolhouse decodes moderns notions of manufactured authenticity, invisible PR, algorithmic friction and the strange new economy in which polarity may be worth more than popularity, backlash becomes distribution, and being called cringe might be the ultimate prestige strategy.

A material and octolectical analysis of how ideas move, celebrities are manufactured, and culture changes before anyone quite realizes it has changed.

Mimesis is not material. Influence is intangible. Cringe is the new prestige.

The university set has everything more figured out than Ms. xcx…. right right

Poolhouse on anti-marketing, pt.1

Poolhouse on anti-marketing, pt. 2

DJ POOLHOUSE IS ONLINE.

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