Who’s Really Behind the Hiking Gear Videos You Watch? | HikeStrong | Ep. 34

Most hikers research hiking gear and watch gear reviews before a trip. You’ve probably watched hiking gear videos before your last hike—but have you ever thought about who’s creating them? In this episode, we step inside the world of user-generated content (UGC) and talk with a real outdoor creator about how it actually works in the hiking and outdoor gear industry. Marcus sits down with Ryan Heck, a UGC creator who works with outdoor brands like KÜHL and BioLite, to talk about: What user-gen...