The Business Behind Victoria's Secret's Fastest-Selling Bikini, with Melissa Odabash

<p>Anna Wintour ordered from her personally. Jennifer Lopez wore the first thing she ever designed. But Melissa Odabash started out selling bikinis from a bag backstage, barely making a dollar on each one. Twenty-five years and 70 countries later, she&#39;s never taken outside investment and still owns every bit of her brand.</p><p>Melissa Odabash MBE is the founder and designer of her eponymous luxury swimwear label. A former fit model for Valentino and Fendi, she turned everything she absorbed backstage into one of the most iconic names in swimwear.</p><p>In this episode:</p><p>◼️ How a Victoria&#39;s Secret catalogue took her from 70 pieces a week to thousands</p><p>◼️ Why she&#39;s never taken outside investment, and the first hire she says every founder needs</p><p>◼️ How she got her collection into Harvey Nichols with one very bold phone call</p><p>◼️ Why every penny she makes goes into property</p><p>◼️ How to stick to one thing when everyone tells you to expand</p><p>◼️ Why she says you should never start a business for money<br></p><p>Subscribe for new episodes every week.</p><p>💜 Stream on Spotify: https://tr.ee/hgfspotify</p><p>💜 Stream on Apple Podcasts: https://tr.ee/hgfapple</p><p>💜 Follow us on Instagram: https://www.instagram.com/hgf/<br></p><p>💸 Powered by Aave App. Start saving smarter: <a href="https://aave.com/app" target="_blank" rel="ugc noopener noreferrer">https://aave.com/app</a><br></p>