233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub

What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations.

We cover:

(00:00) - Intro

(01:19) - In This Episode

(04:45) - Why Marketing Behaves More Like Weather Than a Machine

(08:49) - The Four Mindsets Marketing Leaders Need for Complex Markets

(14:06) - Why ROI Doesn't Work as a Marketing Measurement

(18:19) - What Causal AI Can Actually Tell You About Marketing

(28:37) - Why Your Marketing Budget Works Like an Investment Portfolio

(34:21) - What Marketers Should Actually Be Held Accountable For

(38:49) - The Surrogation Trap Behind Single Marketing Metrics

(44:09) - Why Marketing Managers Should Create Conditions Instead of Commands