Nikki Crosby: Why Multifamily Marketing Is Still Missing the Full Picture

<p>In this episode of <em>Humans of Multifamily</em>, Shiv Gettu sits down with Nikki Crosby, Vice President of Marketing at Denton Floyd Real Estate Group. Nikki shares how an unexpected part-time leasing job at 19 turned into a lifelong career, why empathy remains the most valuable leasing skill, how AI is reshaping onsite teams, and what leaders must do to prepare their organizations for the future.</p><p><br></p><p>Whether you&#39;re in operations, marketing, leasing, or leadership, this conversation offers practical insights on career growth, technology, and building teams that put people first.</p><p><br></p><p>Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.</p>