Dana Groh (MSC): The "M" Stood for Miscellaneous. Now It Stands for $10 Million

Dana Groh of Minnesota Sod Company shares how niching down to all things turf, hiring a business coach who taught them to read their financials, and learning to get out of her own way took MSC from $1M to a $10M run rate with a team of just 30. She also breaks down the employee survey that hit 100% completion, the project handoff problem they're solving now, and how AI tools like LeanScaper are changing how she leads.