#58 - Leading at scale in the medical imaging business - Simon Rost - GE Healthcare

One third of all data generated globally comes from the healthcare sector, yet a staggering 97% of it remains unused, trapped in siloed systems. This "big crime" of wasted potential is exactly what Simon Rost and his team at GE Healthcare are determined to solve.

As the Global Marketing Officer for Enterprise Imaging, Simon sits at the helm of a business that touches over a billion patients a year.

In a world where medical imaging is the bedrock of diagnosis, the challenge isn't just about capturing the image anymore—it's about what we do with the intelligence hidden within it.

In this episode of Impulse, Simon breaks down the transition from "Big Iron" hardware to the invisible power of enterprise medical imaging software. We dive into the rise of Agentic AI—AI that doesn't just analyze but takes action—and how GE Healthcare is moving toward a future of autonomous imaging to free up clinicians for what matters most: the patient.

We also explore the critical shift in commercial models from CapEx (capital expenditure) to SaaS (software-as-a-service), the necessity of an open ecosystem over "walled gardens," and why interoperability must be the innovation of the decade.

Simon even shares a personal anecdote about how GE's technology bookended the birth of his son, bringing the scale of MedTech down to the most human level.

Whether you are a radiologist, a healthtech entrepreneur, or a data enthusiast, this conversation is a masterclass in how a global giant is retooling for the AI-first era of medicine!

Timeline:

00:00:00 - Simon's journey in MedTech and enterprise imaging software at GE Healthcare

00:05:50 - The trends of AI in healthcare from Simon's perspective

00:12:04 - Where AI and hardware meet in medical devices

00:14:35 - Positioning GE Healthcare's portfolio along the end-to-end patient journey