Spider-Man Pops Up In Your BMW.....?

A movie trailer is one thing, but a movie promotion inside your car’s dashboard hits differently. We react to BMW’s Spider-Man screen takeover and the owner backlash, then zoom out to the real question every driver is about to face: as connected cars become software platforms, who controls the cabin, and how much marketing will we be asked to tolerate after we’ve already paid for the vehicle? From there, we dig into the next wave of automotive technology, including AI assistants in cars. GM ...